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It's a Dogs' Life - WGBH

Grades
K to 12
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Calling all dog lovers! Learn how to select a dog, train a dog, and solve common dog problems with Uncle Matty. Find training techniques, dog stories, video clips (Quicktime or ...more
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Calling all dog lovers! Learn how to select a dog, train a dog, and solve common dog problems with Uncle Matty. Find training techniques, dog stories, video clips (Quicktime or RealVideo required), and even a trivia "quiz" to increase in your canine knowledge. Although at first glance this site may appear to be designed for younger children, it is applicable for children through adults.

tag(s): animals (276)

In the Classroom

Use this resource about dogs for science reports. Use as an example in your writing class to help provide background knowledge for your favorite dog stories. Have students create illustrations based on the dog stories. Practice point of view with the dog stories/testimonials given. Use this site for a reference and reading material for your reluctant readers who love dogs.
 This resource requires PDF reader software like Adobe Acrobat.

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Voices of Youth - UNICEF

Grades
6 to 12
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Voices of Youth is UNICEF's online home for young people to know more, learn more, and do more about our world. Read articles, view videos, and share thoughts and opinions ...more
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Voices of Youth is UNICEF's online home for young people to know more, learn more, and do more about our world. Read articles, view videos, and share thoughts and opinions with others around the world on global topics. Topics include poverty, education, human rights, health issues, and much more. Choose from links on the home page to find information on specific topics. Scroll through the page to read the latest posts. Click on tags at the bottom of each article to find related articles. Easily view the site in French or Spanish using links provided at the top of each page. Create your own posts or add comments after registration on the site -- with email or using a Facebook or Twitter account. Some of the videos are hosted on YouTube. If your school blocks YouTube, they may not be viewable. You could always view the videos at home and bring them to class "on a stick" to share. Use a tool such as KeepVid reviewed here to download the videos from YouTube.

tag(s): dental health (23), disabilities (20), environment (317), hiv/aids (18), inequalities (29), mental health (26), school violence (12)

In the Classroom

This site is an excellent resource to bookmark and use throughout the year when discussing current events, specific countries or geographic areas, or for non-fiction reading. Find informational texts that matter to your students. Spark informational writing, as well. Allow students to browse the site to find interesting articles. Have students create magazine covers of information found on this site using Magazine Cover Maker reviewed here. Challenge students to create a newspaper article using articles found on this site as a model using the Newspaper Clipping Generator. World language teachers will find this useful when viewing articles in French or Spanish to practice translation skills.
 This resource requires Adobe Flash.

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Living Wage Calculator - Dr. Amy K. Glasmeier

Grades
8 to 12
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Living Wage Calculator provides information to estimate the cost of living in any community or region. Enter a location in the search box or choose from the state list to ...more
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Living Wage Calculator provides information to estimate the cost of living in any community or region. Enter a location in the search box or choose from the state list to begin. Results are provided for an entire state, county, or specific city. The "calculator" provides typical expenses for the location along with living wage, poverty wage, and minimum wage. View typical wages for different occupations in that location. The wages at poverty level are indicated in red.

tag(s): careers (132), financial literacy (80)

In the Classroom

This site would be excellent for use during a unit on careers, economics, or financial literacy. Allow students to explore pay for different career options not only in your city but in different locations across the country. Have students create magazine covers using Magazine Cover Maker reviewed here. Use this site during Family and Consumer Science units to explore the cost of living and typical salaries across the United States. Have students put together a mythical "budget" for living in their chosen career.

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True Tube - TrueTube

Grades
9 to 12
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Find videos related to social education, health, citizenship, religions, the environment, crime, and countless eclectic topics at this UK-based site. Though some are controversial,...more
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Find videos related to social education, health, citizenship, religions, the environment, crime, and countless eclectic topics at this UK-based site. Though some are controversial, this is a great set of resources for the introduction of difficult subjects to a class. Events that coordinate with videos are listed along the right side of the site. Choose from subjects along the top including Body and Health, Crime, Culture, and more. Many of the videos deal with worldwide issues from a non-U.S. point of view, offering a different perspective. Be sure to preview videos before you share. Some do deal with rather controversial topics. If necessary, check with your administration about the appropriate use of these videos before sharing withe the class OR sharing the link on your class website.

tag(s): architecture (83), digital citizenship (58), diseases (66), environment (317), media literacy (58), mental health (26), persuasive writing (55), poetry (227), religions (61), sexuality (14), social skills (20), writing prompts (92)

In the Classroom

Share specific videos on your projector or interactive whiteboard. Use a video to introduce a debate topic or as a prompt for persuasive writing. As a media literacy exercise, ask students to find another video (perhaps on YouTube) that presents an opposing viewpoint on the same topic as one here. Then challenge cooperative learning groups to create their own videos on this or another controversial topic being discussed in class. Share the videos using a tool such as TeacherTube reviewed here.
 This resource requires Adobe Flash.

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TV411 - Finance - Adult Literacy Media Alliance

Grades
6 to 12
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Find web lessons, videos, and downloads about timely and necessary financial topics. Learn about credit card financing, hidden costs, and paychecks. Each lesson begins with an introduction...more
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Find web lessons, videos, and downloads about timely and necessary financial topics. Learn about credit card financing, hidden costs, and paychecks. Each lesson begins with an introduction to the activity including questions to answer. Feedback is given to the questions, including an explanation of the correct answer. Use the print downloads for creating a budget to use as an activity in class.

tag(s): financial literacy (80), money (193)

In the Classroom

Include this site in a course on personal finance, business, or consumer science. It would also be very useful as a real world application for math skills. Share this site on your interactive whiteboard or projector to introduce or review financial topics. Take advantage of the free lesson plans. Share the videos with your class as you study finance and the economy. Share this site with parents through your classroom website or blog.
 This resource requires Adobe Flash.

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Coursera - Coursera.org

Grades
9 to 12
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Take the world's best courses online for free! Choose courses from 33 universities in 20 different topics ranging from science, business, music and film, and the social sciences. Course...more
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Take the world's best courses online for free! Choose courses from 33 universities in 20 different topics ranging from science, business, music and film, and the social sciences. Course information displays start date, length of class, and the source offering the course. View a description/biography of the course instructor, a video explanation of each course, and information on the course format at the homepage for each class. Most courses offer a certificate of completion for successful completion of course requirements.

tag(s): china (66), climate change (64), computers (94), data (148), energy (197), engineering (125), financial literacy (80), gamification (65), greeks (30), immigrants (20), immigration (58), nutrition (154), professional development (123), psychology (64), scientific method (64), sociology (22), solar energy (38), space (205), sports (96)

In the Classroom

Allow gifted students to enroll in courses that interest them or that provide enrichment beyond classroom content. Share with others in your building as a resource for professional development. Explore the topics yourself for some new, engaging topics to round out your own expertise. Allow students to enroll in a course that would fit into their career goals as an exploratory opportunity in that field.
 This resource requires Adobe Flash.

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Eat Different - eatdifferent.com

Grades
6 to 12
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Want to change your eating habits for the better? This free site offers a way to track your eating habits (and exercise) through the web, mobile device, and even email. ...more
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Want to change your eating habits for the better? This free site offers a way to track your eating habits (and exercise) through the web, mobile device, and even email. Images can also be uploaded (for better accountability.) This site does not focus on counting calories but on assessing progress towards goals and using slider bars to indicate how well goals are being met. Use your friend to motivate you in reaching your goals. Sharing is optional and settings can be maintained for privacy. Enter your settings and use your log to keep track of progress daily. Describe the foods you eat and use the sliders to choose between "none" and "lots" on the items you are trying to reduce and the ones you are trying to increase!

tag(s): eating disorders (7), food chains (22), human body (120), myplate (28), nutrition (154), obesity (19)

In the Classroom

Use this tool in place of keeping a food diary and counting calories, especially during a unit on nutrition or health. Have students create goals that they can monitor. Use privacy setting to include buddies within the classroom to encourage each other. Create classroom challenges that can be extended into family challenges. Teach digital citizenship by learning to encourage and to make constructive comments in and off this site.

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TV411 - Science - Adult Literacy Media Alliance

Grades
1 to 10
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Originally created for an adult basic literacy audience, TV411 offers lessons and videos covering a variety of science topics. Learn about heat, photosynthesis, carbohydrates, and other...more
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Originally created for an adult basic literacy audience, TV411 offers lessons and videos covering a variety of science topics. Learn about heat, photosynthesis, carbohydrates, and other topics in easily approachable terms. Each lesson begins with an introduction (typically a video) to the activity including questions to answer. Feedback is given to the questions including an explanation of the correct answer. Math skills are reinforced with the content. Videos can include recipes that reinforce the material discussed. On the right sidebar you will also find a few lesson plans (not formerly written).

tag(s): bacteria (30), charts and graphs (195), nutrition (154), plants (144), water (130)

In the Classroom

Share this site on your interactive whiteboard or projector to introduce or review of Science topics. These topics are appropriate to Family and Consumer Science classes as well. Learning support teachers and those who work with concrete learners will appreciate the way these lessons connect to experience in the real world. Share this site with parents through your classroom website or blog to provide review materials at home. Challenge students to create their own science videos about a topic that your class is currently studying. Share the videos using a tool such as SchoolTube reviewed here.
 This resource requires Adobe Flash.

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Checkthis - Checkthis

Grades
K to 12
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Create beautiful online posters at Checkthis, a free, instant web publishing program. Add text, website links, pictures, videos, maps, sounds, tweets, web links, polls, and more....more
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Create beautiful online posters at Checkthis, a free, instant web publishing program. Add text, website links, pictures, videos, maps, sounds, tweets, web links, polls, and more. An optional account lets you save your poster creations, customize URLs for the products, and return to edit later. If you wish to simply share a non-editable version, click Share and choose "no edit." Choose to share by email to see and copy the URL. Here is a sample. Every poster you create has its own URL, customizable if you create an account. You can also share via Facebook, Pinterest, or Twitter. Develop your own "poster" in a few clicks. Check This offers a wide variety of uses for no cost. Be aware: There could be questionable posters and/or comments on the homepage or by clicking "explore." Please preview before sharing this site with students.

tag(s): blogs (88), posters (36)

In the Classroom

Checkthis can be used for school, personal, or family use. No class blog? Use Checkthis to create a free instant blog without memberships. Use for students to create their own personal posters. In lower grades, create posters together featuring class rules, sight words, and more. Share the finished products ad links from your class web page for parents and students to access together from home to reinforce concepts. Projects, written work, posters, blog posts, etc... become "published" with the unique URL given when you simply push the Publish button. Keep student portfolios under a whole class account so you can easily review and update from any computer (even from home). Students can read your comments and reflect. Create a class poster/page about famous inventors, habitats, natural resources, authors, scientists, parts of speech, science experiments, role-plays, character sketches, or math riddles. Have students illustrate idioms or vocabulary and terms using posters (in English or a world language). Have students (or groups) make health, nutrition, of fitness posters. Add each student's URL on your class website to share all student work without space limitations. Enhance writing portfolios with sound, video, and website links. Keep guided notes in your own space so you won't lose them. Share your lesson plans, ideas, and suggestions in an easy to find place, your own account! Create pages for after school clubs to keep current information. Add a parent blog to encourage communication between your class families. Your room parent will appreciate his/her own web page. Have each student create study pages for any content area. The sky is the limit for what each page includes. Your gifted students will love being able to publish a quick blog or poster and receive comments from gifted students in other classes or schools. Set up a blog hop using Checkthis in collaboration with other teachers you find via #gtchat in Twitter.

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Massive Health - Massive Health

Grades
4 to 12
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Discover great infographics about the state of our health and diets. Click on each infographic to reveal data and interesting information. Footnotes below provide links to the sources...more
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Discover great infographics about the state of our health and diets. Click on each infographic to reveal data and interesting information. Footnotes below provide links to the sources of the information.

tag(s): food chains (22), nutrition (154)

In the Classroom

Use these infographics in biology or health classes to understand about nutrition and how your body uses various molecules. Begin the unit by having students find the most interesting information as a starting point for discussion. Create blog posts about poor and healthy eating. Have students create blogs using Throwww (reviewed here). This site allows you to create "quick and easy" blogs to be used one time only. There is no registration necessary! Create a food diary to analyze how students and their families eat. Be sure to look at the diets of other cultures to understand how they meet their nutritional needs. Be sure to discuss diseases of overconsumption such as heart disease, high blood pressure, diabetes, and obesity.

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Snapguide - Heavy Bits

Grades
2 to 12
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Looking for an easy to use "how to" guide? You must visit Snapguide! Find various topics: Sports & Fitness, Technology, Cooking, Music, Arts & Crafts, Gardening, and countless others....more
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Looking for an easy to use "how to" guide? You must visit Snapguide! Find various topics: Sports & Fitness, Technology, Cooking, Music, Arts & Crafts, Gardening, and countless others. You can view all of the content of this site without joining. Create your own "how to" guide on any topic. It's a "snap" to create the directions with pictures. Use your computer or iOS device to create a guide. Download the app onto your iPhone, iPad, or iPod touch to create a guide for explaining anything! Each page contains a picture and text to explain the parts for your guide.

tag(s): computers (94), crafts (40), directions (20), fitness (49), photography (160), sequencing (31), speeches (17)

In the Classroom

Share the ready-made snapguides in various classes: family and consumer science, music, art, photography, science, computer, and more! Create your own snapguides to share with your class on any subject matter. ESL/ELL and other special needs students will learn better seeing the photos along with the instructions. Use Snapguide to explain a lesson or a project that has multiple directions. Use Snapguide for directions for parents. Create a snapguide for your students when leaving plans for a substitute teacher. Students can also create their own snapguides to use as presentations and even for sequencing practice. These re the perfect prompts for writing and giving informative, how-to speeches. Students can explore the guides available and follow directions or even evaluate their effectiveness. Have cooperative learning groups create their own snapguides to share a new topic with the class. Encourage students to use Snapguide to illustrate their math solutions, discuss the completion and science behind a lab experiment, or show cause and effect.

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Promethean Planet - Promethean, Inc

Grades
K to 12
4 Favorites 1  Comments
 
Looking for resources to use on your interactive whiteboard? If so, this site is a tremendous resource for all whiteboard users, not just those with a Promethean Board. View, search,...more
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Looking for resources to use on your interactive whiteboard? If so, this site is a tremendous resource for all whiteboard users, not just those with a Promethean Board. View, search, and download from over 60,000 resources in all subject areas and grade levels. Use the Resources tab to search by state standard, content, grade level, or resource type. Register on the site to enable download ability as well as many other features such as saving favorites, reviewing resources, asking questions on the technical forum, following specific users, and uploading your own resources. Each resource includes a short description, grade level recommendation, file format, and size. Another great feature is the slide show included with each download for previewing different pages used on each chart.

tag(s): iwb (31), numbers (204), preK (279), resources (112)

In the Classroom

Before you try any of these activities, think about how you can make the lesson more student-centered. Find ideas in TeachersFirst's Hands off, Vanna! Giving Students Control of Interactive Whiteboard Learning . Browse the site for interactive whiteboard resources to download for classroom use. Bookmark and save favorites for later use. Download any resource, then tweak it to your individual needs. Have questions about creating Promethean Flipcharts? Post your question on the technical board to receive helpful replies. If you have a SmartBoard, be sure to check out the SmartBoard lessons and resources page located here. You will need to download the ActivInspire software (free).

Comments

This is the go-to site for Promethean flipchart downloads. Most files were created by teachers. The only downside is that the files are hit-or-miss. There are many gems, but you might have to browse some not-so-great files to find them. Tim, , Grades: 0 - 6

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TipJar: Take a Tip, Share a Tip - Google

Grades
4 to 12
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Submit a suggestion on Tip Jar! Some of the general topic areas include food, finance, travel, kids & family, and others. Find money saving tips from organizations like americasaves.org,...more
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Submit a suggestion on Tip Jar! Some of the general topic areas include food, finance, travel, kids & family, and others. Find money saving tips from organizations like americasaves.org, betterbudgeting.com, and choosetosave. Find tips for yourself, add your own ideas, and vote on the usefulness of specific tips.

tag(s): financial literacy (80), money (193)

In the Classroom

Include the tip jar as a resource with your unit on personal finance. Have students submit questions and comments for the tips, individually or using a class account. Use the TipJar idea as an model for tips on for classroom behavior, study habits, striving to be your best, and leadership qualities. Use the idea by creating your own Tip Jar Wiki for your classroom to share study tips, homework help, and more. Not comfortable with wikis? Check out the TeachersFirst Wiki Walk-Through.

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Do Lectures - Talks That Inspire Action - The Chicken Shed

Grades
6 to 12
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Do Lectures are like TED Talk videos, inspiring talks from people who are changing the world. Choose to view talks about Big Ideas, Challenging Talks, Funny Talks, Informative Talks,...more
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Do Lectures are like TED Talk videos, inspiring talks from people who are changing the world. Choose to view talks about Big Ideas, Challenging Talks, Funny Talks, Informative Talks, Inspiring Talks, and Soulful Talks. Some examples of titles are Why Going Down Mountains is Harder than Going Up and Why is Beauty Such an Important Word? Search by topic (business, creativity, environment, food, sport, technology, or well-being) or by speaker. Learn more about lecturers by clicking the link to their bio, or find similar videos with the links included with each talk. Share videos easily on social networking sites with buttons included with each talk, or use the embed code to embed talks into your blog or website. Even more simply, copy/paste the url for the video to share it.

tag(s): business (58), careers (132), creativity (109), debate (41), environment (317), nutrition (154), psychology (64), sociology (22), video (253)

In the Classroom

Do Lectures are a great place to find inspiration and new ideas for your classroom. Many of the videos connect today's real world with curriculum topics, even in entrepreneurship, health, or family and consumer science classes. Use Do Lecture videos as the perfect supplement or launching point for units of study in your classroom. Find a video that supports the topics happening in your classroom. Share on your website for student viewing. Use on your interactive whiteboard (or projector) for a whole class discussion. Stop the video at various points to discuss or debate ideas included. Challenge cooperative learning groups to create videos in response to videos viewed on Do Lectures or their own topic. Share the videos on a site such as TeacherTube reviewed here. Teachers of gifted could plan an entire unit of study around one video or have students select one to use as the launch point for an independent project.

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Pop!Tech Popcasts - PopTech, a 501(c)3 organization

Grades
10 to 12
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Pop!Tech provides scientific discovery and social innovation information. Are you ready to challenge your paradigm? Step back and feel your brain spin into action while you think about...more
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Pop!Tech provides scientific discovery and social innovation information. Are you ready to challenge your paradigm? Step back and feel your brain spin into action while you think about the goals and objectives of this "community of innovators, working together to expand the edge of change." Thought-provoking videos (about 20 minutes long) address change from many angles.

tag(s): creativity (109), scientists (68)

In the Classroom

Want your students to think differently about science, technology, and collaborating? The projects and initiatives on this site did not happen in seclusion. Have students read an article and break it down to see how all three play equally important parts in creating change. Challenge students to work together to design or create something new for their school or community. This would be great in science classes, social studies classes, potentially even art or family and consumer science class. Expertise can come from many different disciplines. How many times have you told a student that they need to be prepared for jobs that may not yet exist? Emphasize this point by having them read different articles from this website. These innovations were certainly not around when today's parents were graduating. >br>
As an intro to upper level science courses or a lead-in to a gifted enrichment project, have students choose one video and explore the various scientific advances now in the preliminary stages that may lead to related changes. Challenge them to discover what future careers might draw on such change and to present the ideas as a "Window into Change" presentation using any medium they prefer (video, multimedia, music, poetry or ??).

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Foodskey - University of Nottingham

Grades
6 to 12
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Explore the science behind the food you eat. View interesting short videos on food science. The films cover a variety of topics: sensory science, food security, nutrition, and crop...more
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Explore the science behind the food you eat. View interesting short videos on food science. The films cover a variety of topics: sensory science, food security, nutrition, and crop technology. YouTube hosts the videos, and they can be shared by embedding or using a link.

tag(s): nutrition (154)

In the Classroom

Find information you may not see elsewhere, such as using plasma to stop fungal rot on strawberries, and using UV light to extend the shelf life of broccoli. Be sure to use this site in any unit when discussing food and health. Students can create public service announcements to share what they have learned about food and food safety. Do you know of an issue Foodskey does not cover? Consider assigning students to research it, and then create a video or podcast much like these to share what students have learned through the research. Can't access videos from YouTube at school? Consider downloading the videos at home to a memory stick. Use a tool such as KeepVid reviewed here to download the videos from YouTube, and save them to your memory stick to play for classes at school.

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YPulse - Anastasia Goodstein

Grades
6 to 12
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YPulse is the authority to consult when you want to know more about tweens, teens, and the young adults of today. This is where you can learn more about the ...more
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YPulse is the authority to consult when you want to know more about tweens, teens, and the young adults of today. This is where you can learn more about the tech savvy youth culture who will soon shape our world. There are several categories to choose from: age, education, style, culture and trends, movies, music, gaming, and media and entertainment. There are also main pages across the top. At the time of this review, the Point of View page was full of informative articles about what the millennial citizen does and does not consider risky behavior. The Millennial Voices page has the latest blog posts from some of their Youth Advisory Members. These members are from all around the world and their ages vary from 13 to 23. YPulse's primary audience is media and marketing professionals; however, there is much to glean for parents, teachers, and counselors. Stay informed by signing up for their daily insight newsletter on the Point of View Page.

tag(s): careers (132), media literacy (58)

In the Classroom

Teachers and counselors can stay up to date with student trends. Use specific articles as discussion starters that could lead into a survey, debate, or essay. Include some of the articles as you discuss consumerism and how ads target teens. Ask whether students of 13 have the same way of thinking as a college student. Ask what are the similarities and differences, and why. Use the book reviews for book talks in your classroom. For older students, you might also want to introduce them to this site and get their take on whether YPulse is correct about their opinions.

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VideoJug: School Subjects - VideoJug Corporation Limited

Grades
4 to 12
2 Favorites 0  Comments
 
This area of the VideoJug video sharing site offers many resources sorted by school subject. Choose from math, poetry, cool experiments or other educational topics. Search for items...more
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This area of the VideoJug video sharing site offers many resources sorted by school subject. Choose from math, poetry, cool experiments or other educational topics. Search for items using the search bar or sort videos by most viewed, newest, or hot now categories. Click on the thumbnail link to view the full video and view text below the video link. Many videos include text of the content below the video window so you can recap important steps or ideas. Register using your email and a password to save favorite videos. There is a short advertisement at the beginning of each video. Though the overall site is not in Flash, the videos are. Note that this education area is a part of a wider Videojug sharing site that includes topics not appropriate for schools ("Love and Dating," etc.). Control access if using the site with young people. Find links to specific video pages by clicking Embed at top left of the video and copying the link or the embed code.
This site includes advertising.

tag(s): experiments (71), poetry (227), punctuation (43), video (253)

In the Classroom

Search the site for videos to use on your interactive whiteboard (or projector) with students. Share direct links to specific videos on your classroom website or blog for students to view at home. Think about using Grokit/Answers reviewed here, to put questions with the videos viewed at home. Challenge cooperative learning groups to create videos on any topic using the videos as examples. Share the videos created on a site such as TeacherTube reviewed here.
 This resource requires Adobe Flash.

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Recycle Bank - Recyclebank, subsidiary of Recycle Rewards, Inc.

Grades
4 to 12
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Recycle Bank offers current information to help live "greener." Their goal is to realize a world without waste, one person or community at a time. Recycling information is easy ...more
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Recycle Bank offers current information to help live "greener." Their goal is to realize a world without waste, one person or community at a time. Recycling information is easy to understand and engaging. Register to become a member and earn points by taking quizzes on environmentally friendly topics, by reading articles and learning more about recycling, and by recycling (if your center or borough participates in the Recycle Bank program). Earned points lead to rewards of grocery or entertainment coupons and some gift cards. No registration is required to read resources posted on the website.
This site includes advertising.

tag(s): earth (228), earth day (112), environment (317), recycling (57), sustainability (19)

In the Classroom

With the Common Core State Standards push for nonfiction reading, this site is a natural for any time of the year. Recycle Bank will appeal to students who are environmentally conscious, but its intrinsic value is in teaching all students to think about how they can recycle in their everyday life. The advertising comes along with the prizes, so be sure to discuss where to click (or not). If your students have access to email, have them register with the website and start a class competition to see how many points students can earn individually or as a class. Conclude the competition by having students discuss (no matter who won the competition) how acting in greener ways allows everyone to win. There will be future "Green Schools" program competitions. This is a yearly competition where school groups design a green plan for their school that wins up to $2500.00. Posted on the website are the accepted projects where members from all over the country can award points to your school. For every 250 points donated to your school initiative, you earn $1.00. Promote Recycle Bank to get as many people involved as possible. Ask them to donate their points to your school. Use this as an opportunity to teach students about grassroots movements and the difference that one bright idea and a few motivated people can make in the world. Why not plan an Earth Day project using this site?
 This resource requires Adobe Flash.

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The HTML5 Gendered Advertising Remixer - Jonathan McIntosh

Grades
6 to 12
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Do advertisers market to boys and girls differently? The answer is obvious: Yes! Beyond that, how does that affect children's development and society in general? This site does not...more
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Do advertisers market to boys and girls differently? The answer is obvious: Yes! Beyond that, how does that affect children's development and society in general? This site does not offer a specific answer to those questions, but can make distinctions between boy-girl-centric advertising painfully clear. It is a simple concept: run the audio portion of an ad targeting boys under the video of an ad targeted to girls, or vice versa. Then consider what this "mashup" now communicates. The directions ask you to drag and drop icons; do not drag them to the big open box in the center of the page. Instead, drop one ad on the "audio" icon, and the other ad on the "video" icon; the mashup plays in the middle. If you go to the home page for the project, there are other "mashups" available focused on certain kinds of toys and advertising. You can view in either HTML 5 or Flash.

tag(s): advertising (33), consumers (21), media literacy (58), psychology (64), sociology (22), women (101)

In the Classroom

One of the truisms about analyzing culture is that it is difficult to see the impact of cultural norms and practices from the inside. Students will probably agree that advertising targets boys differently than girls, but they may have serious difficulty considering what impact it has had on them. This site may help them see the subtle messages in advertising, and how those messages constrain or empower them. Project the mashups on an interactive whiteboard and then ask students how the audio changes the message on the video portion. Reverse the two and ask the same question. What does this say about the girls' gender roles? What does this say about boys' gender roles? What does this say about the impact of play on learning adult roles? Have student groups create digital "collections" of examples of gender-targeted ads using a tool such as Evernote (reviewed herehttp://www.teachersfirst.com/single.cfm?id=10550) or turn them into mosaics of ad images using Mosaic Maker (reviewed here). Note: Since students are specifically studying advertising and critiquing the ads, it would not be a copyright violation to add images as part of a media project to illustrate gender targeting.

Comments

This is fascinating but somewhat difficult to know how to use. A rich resource. I found the key to making it usable was the list of questions for discussion which are here: http://www.genderremixer.com/curriculum/ Sandra, , Grades: 0 - 5

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