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Coal Cares Site a Brilliant Hoax - Fast Company

Grades
6 to 12
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This blog post calls our attention to a hoax site called "Coal Cares" which, on first sight, appears to be an educational outreach site maintained by a coal company. Coal ...more
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This blog post calls our attention to a hoax site called "Coal Cares" which, on first sight, appears to be an educational outreach site maintained by a coal company. Coal Cares is actually a parody site poking fun at Big Business and its attempts to put a positive spin on the dangerous side effects of its products.

tag(s): consumers (14), energy (133), environment (252), propaganda (8)

In the Classroom

Use this site as an example of how important it is to question what we find on the internet. Who is the author? What is the author's perspective? How believable is the information on the site? Is it influenced by a particular point of view? Help students question the information they find online and become good information consumers.